Privacy Policy

Run It Up Exotic & Car Rentals — Chesterfield, VA
Last updated: February 2026

Run It Up Exotic & Car Rentals (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website, make a reservation, or rent a vehicle from us.

By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

• Name

• Email address

• Phone number

• Date of birth

• Driver’s license information

• Billing and payment details

• Insurance information

Rental & Usage Information

• Reservation details

• Vehicle usage data (mileage, battery/fuel levels, return condition)

• GPS‑based location data (for vehicle security and recovery)

• Communication history with our team

Technical Information

• IP address

• Browser type

• Device information

• Cookies and website usage data

We only collect information necessary to provide our services, ensure vehicle safety, and comply with legal requirements.

2. How We Use Your Information

We use your information to:

• Process reservations and payments

• Verify identity and eligibility

• Provide customer support

• Maintain vehicle safety and security

• Communicate updates, confirmations, and policy notices

• Improve our website and services

• Comply with state and federal laws

We do not sell your personal information to third parties.

3. Sharing Your Information

We may share your information only with:

• Payment processors (for secure transactions)

• Insurance providers (to verify coverage or process claims)

• Law enforcement (if required by law or for vehicle recovery)

• Service providers who help operate our business (e.g., website hosting, fraud prevention)

All third‑party partners are required to protect your information and use it only for the services they provide.

4. Vehicle Tracking & Telematics

Some vehicles may be equipped with GPS or telematics systems. These systems may collect:

• Location data

• Speed and driving behavior

• Battery or fuel levels

• Diagnostic information

This data is used strictly for:

• Vehicle safety

• Theft prevention

• Damage investigation

• Compliance with rental terms

We do not use telematics data for marketing.

5. Cookies & Website Tracking

Our website may use cookies to:

• Improve user experience

• Analyze website traffic

• Remember preferences

• Enhance security

You may disable cookies in your browser settings, but some features may not function properly.

6. Data Security

We take reasonable measures to protect your information, including:

• Encrypted payment processing

• Secure data storage

• Limited access to personal information

• Regular system monitoring

While we strive to protect your data, no system is completely secure. You use our website and services at your own risk.

7. Your Rights & Choices

Depending on your location, you may have the right to:

• Access your personal information

• Request corrections

• Request deletion (where legally permitted)

• Opt out of marketing communications

To make a request, contact us using the information below.

8. Retention of Information

We retain your information only as long as necessary to:

• Provide rental services

• Resolve disputes

• Meet legal and tax obligations

• Maintain accurate business records

After this period, your information is securely deleted.

9. Third‑Party Links

Our website may contain links to third‑party sites. We are not responsible for the privacy practices or content of those websites.

10. Updates to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of our website or services indicates acceptance of the updated policy.

11. Contact Information

For questions about this Privacy Policy or your personal information, please contact:

Run It Up Exotic & Car Rentals
Chesterfield, VA
Customer Support available through our website or direct contact channels